Ryan Duke

 

Ryan Duke

Designer: Ryan Duke – Industrial Design student at the California College of the Arts in San Francisco

Local: Pratania, Brazil in Sao Paulo State

População: 4.000

Economia: produção agrícola e pequenas confecções de acessórios em couro como roupas

Artesãos: Luis Breda e Associação de Artesãos de Pratânia

duke Inicialmente eu estava interessado em design social porque buscava uma função e sentido para o design e estratégias para sua aplicação. Entre diversas maneiras para se exercer práticas sociais estão missões humanitárias, micro finaças, comercio justo, educação, inúmeros. Eu buscava uma forma de contribuir com aquilo que estivesse ao meu alcance, minha vocação, talento e treinamento para este tipo de trabalho e quem sabe abrindo caminho para outros.Este desejo fez parte de um processo de formação de pensamento.

No primeiro dia do projeto, fiz uma apresentação mostrando exemplos de design contemporâneo e apresentei o que eu esperava realizar durante minha estadia. Foi extremamente importante comunicar e compartilhar idéias para o projeto- assunto que recorrente durante o projeto.

Instalações:

O projeto foi realizado no centro comunitário de Taquarapoca. A associaçãos de artesãos não tinha uma sede própria e Bread possuia uma pequena oficina. Esta região era muito restrita e havia dificuldades ao acesso a compra de material.

Material:

Couro. O custo do material era relativamente alto motivo pelo qual ficava incerto quanto ao custo final do produto. A despesa de material foi compartilhado entre eu e a prefeitura local.

Artesãos e técnicas:

O grupo da associação de artesãos trabalhava separadamente e suas vocações não se sobrepuseram. A organização e o controle do tempo foram fatores importantes para lidar com as capacidades técnicas e o tempo disponível que tinham para dedicarem-se ao projeto paralelamente às suas atividades.

Para saber mais, clique aqui: PDF – Ryan Duke

 

Ryan Duke

Designer: Ryan Duke – Industrial Design student at the California College of the Arts in San Francisco

Location: Pratania, Brazil in Sao Paulo State

Population: 4,000

Economy: Agricultural production and small scale manufacturing of leather goods such as clothing and shoes

Artisans: Luis Breda and the Women’s Association

duke Initially, I was interested in social design because I wanted to find positive roles for design and strategies for implementation. There are many methods of working towards positive social goals – humanitarian mission, micro-finance, fair trade, education – numerous. I wanted to find a way in which I could contribute my own talent, skills, and training to work towards something positive. Essentially, to contribute what I could, and to hopefully open new avenues for others.

The desire to work on a social design project was an aspect of this thought process. I began looking into who was involved with social design, what was being done, and how it was being implemented. When I first got in touch with Zoe and Silvia, it very much cemented the idea that “this is what I want to do”. Brazil has a rich history of combining design and hand craft, working with Zoe and Silvia was an opportunity unlike any other to learn, explore, and experiment.

Prior to the project, I wasn’t really sure what to expect. The level of information that you are able to acquire without being on-site is limited. As such, I went with an flexible attitude and an open mind. From a design workflow perspective, the entire process on-site (difficulties, adjustments, resourcefulness, people, culture) was entirely different than I had previously worked under. It is difficult to get a feel for how to fit your own process into the larger, organic process that exists on-site. It is something that needs to be experienced, it is hard to understand secondhand.

This aligns with the impression I was given prior to starting the project, working on-site was invaluable experience and the choice to go was obvious. I went wanting to accomplish several things: finishing the project in a manner that would benefit the group both economically and socially, to learn about the world of social design, to experience local culture, to identify strategies for successful social design work, and to learn how to work in the context of social design. The last being a more personal goal, I wanted to find out how to fit one’s own process into a larger structure that might operate in an entirely different manner. To see what is possible and what is not – with objects, process, people – to build a library of information through experience that would inform how to operate on successful social design projects in the future.

To see more, click here: Case Study – Ryan Duke (PDF)